Auto-fill credentials wherever you log in. Encrypt all traffic so others can’t see your info. Hide your location and IP address while you browse. Create strong and unique passwords with a tap. Sign up with a masked email instead of your real one. Fix breaches and get notified about new ones. Check if your email has ever been breached. Finally, you decide what personal information you share, site by site. The startup company Hu-manity launched the #M圓1 app and claims to give users legal control over their personal data with an ownership title.With FigLeaf, you have everything you need at your fingertips to be private - your way - on your favorite sites and apps. Knowing how the stakeholders operate and how they store stolen data is key to fighting back.įigLeaf isn't the first program hoping to affect change in the way of internet consumer privacy and data. "Whenever you go online, most of the websites implement 80 trackers."įigLeaf's product stands out amongst potential competitors in the privacy space in how the team gathers the intelligence, Dvoinos explained. "We protect the connection and remove all the trackers," Dvoinos said. "In an environment where you are completely surveilled, you would definitely change your behavior, and if you apply that analogy to the online world, this is exactly how the world is structured right now," Dvoinos said.įigLeaf's approach is to give users the best of both worlds: complete privacy and a regular online presence. The reason Dvoinos and Kolomeichuk started FigLeaf is summed up in the company's mission statement: When privacy is a choice, humanity is free. Based on that profile, companies make decisions about what you get to see online, what you don't see, and sometimes what you can purchase. According to Srivastava, when you browse a website, the site follows you to other websites and slowly creates a profile. Srivastava said that companies who take advantage of users and steal data benefit from users thinking that the issue of compromised private data doesn't affect them personally. These security violations can lead to account takeovers and other financial problems. You don't have another choice, and this is a very big problem."Įntities that track users and then experience data breaches can result in serious consequences for the end-user, according to Dvoinos. "If you think about it, the way the internet is structured, you have to give up your private data. "There is a very big reason privacy is in the headlines in most of the press throughout the world," Dvoinos said.
It's similar to customizing your settings in any other app.ĭvoinos said the ability to fully protect personal data today isn't available, but he hopes FigLeaf can change that.
The app lets you pick and choose which websites or companies can have access to your data by simply flipping a toggle. The user will perform any online transactions with the false account and in the event of a data leak, personal data is protected. Srivastava said that the company won't have access to the user's passwords.Īnother tool that FigLeaf will offer is a way to create a dummy-email account that connects to your real one. Srivastava said that companies in the business of stealing data count on users having the same passwords for multiple accounts.įigLeaf helps users construct more secure passwords, encrypts them, and can sync them across devices.
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